hey there!

I am Jo Anderson. I am the creative behind The Luminous Studio.

I have been taking photos that create connections between brands and people and turning followers into customers for over 8 years now.

Running a business online means you need a steady stream of fresh, high quality images to market your products. Social media is a fast-paced place to do business and keeping up with the constant demand for new and beautiful content is essential, and time consuming. That’s where I can help.

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about

 

Get to know Jo & The Luminous Studio

 
 
 

  I believe my business has thrived because of the way I value my clients and their investment in me.

I don’t take it lightly. The Luminous Studio has retained 75% of our clients over a number of years and almost all our new work is from recommendations.

 

I know that leaving your brand image in the hands of someone else can be daunting. As a business owner myself, I know that there are very few things you feel as passionate about and protective of. I will treat your business with the same care and commitment as I do my own. I’ll involve you in the entire process

so that you feel comfortable with the creative direction. If required, I take test shots so you can feel confident that I understand your vision before moving on with the full photoshoot. I make sure I get the most out of every photo shoot, so that you will walk away with as much quality content as possible.

 
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My style is clean, bright, fresh and most importantly, versatile.

Having worked with many businesses over the years, I know that brilliant product photos are the ones that fit seamlessly in with your unique brand.

still curious?

learn a little more about me and my life

Fun Facts

A little over five years ago a stranger in a coffee shop gave me my first ever DSLR camera. It was a ten-year-old Pentax sporting a whopping 6-megapixels, but I felt like the luckiest girl in the world. I poured myself into learning everything I possibly could about photography and I still do today.

I dipped my toes in the food and product photography world six years ago when my husband, Corey and I founded a health food company called Food Actually. We made a wildly popular grain-free cereal called Norridge. I started taking photos of Norridge to share on our social platforms and fell completely in love with the creative process.

I grew up in Cape Town, South Africa craving adventure. When I was 23, I hopped on a delivery of a 76ft catamaran sailing from Cape Town to the Caribbean where I worked for most of my twenties as a cook on superyachts. My passion and “fake it til you make it” attitude landed me in the organic grass-fed butter working for a Russian billionaire. That’s where I honed my food styling skills. 

A few years in I met my husband, Corey in a little town in the South of France called La Ciotat and fell in love hard and fast. We shared the world’s tiniest cabin on a boat together for a year ( seriously the basin pulled out over the shower), got engaged in a hot air balloon over a game reserve in South Africa after just five months of being together, were married on the beach in South Africa a year after that and moved to his hometown on the Gold Coast in Australia.

We now live in the beautiful Northern Rivers right by the beach with our two little girls who keep us constantly on our toes and our hearts full. Though I’m not well and truly “settled down”, I get antsy staying in one place too long. In fact, I’m pretty sure I was a gypsy in a previous life because the word wanderlust makes me see sparkles and variety is the spice I like best.

I always add too much salt, sing the wrong words to songs, leave jar lids unscrewed, have time for a cuppa and a good chat, tell the people I love that I do, read magazines from back to front and try to see both sides of the story.

 
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portfolio

come see my work